Most people use Google when they search for something so why not use the tools Google provides to get a great idea of what the niche market looks like?

You don’t have to go broke buying the latest and greatest keyword tools.

Here are  a couple of free tools I use and they suit me just fine:

Google Keyword Tool

Google Insights For Search

Google.com – Search competition – allintitle: “keyword” OR use this fabulous piece of FREE software - Keyword Corral.

With these tools and a little brain power you can find great niche markets to to enter.

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Search Volumes
The first thing you want to know is – is there anyone searching for this keyword? If so, how many people? If not, then there is no point to continue with your research and it’s time to pick a new keyword. Next, you want to find as many related keywords to your main keyword as you can. Look at keywords with medium volumes.

A specific keyword phrase with medium volume and lower competition has a better chance of ranking high AND of converting a visitor into a customer. I use the Google Keyword Tool for all of the above. Since Google has about 60% of the search engine market share they have the best data out there (besides it’s free).

Competition
The next step is to assess the competition. You can type the keyword or keyword phrase into Google to see how many sites have some variation of the keyword on their sites.

This is what I do… I prefer to target the exact keyword phrase to see who pops up on the first page. I do this by entering “keyword phrase” quotes around my keyword. Or I like to use allintitle: “keyword phrase” to see how many people are optimizing the title tag with the keyword phrase.

Basic Analysis
Do I have a chance to be number one? To do this I analyze title tags, page rank, and backlinks. I look at whether or not the site has my exact keyword phrase in the title first, then check to see what the page rank is. A strong page rank is 5 and up.

I then look at the number of quality backlinks from the Yahoo Site Explorer.  If a web page does not have the exact keyword phrase in the title, the page rank is under 5, and there are not many authority backlinks – then I have a pretty good chance ranking high with the keyword phrase.

For allintitle, anything under 10K is usually very good. After taking this information into consideration, I will either go for the keyword or pick another.

Now find 30 or more keyword phrases that meet the criteria and build your blog posts around those keywords. Get backlinks to your blog on a consistent basis and you will soon increase your search engine traffic.

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What you do is find a less competitive part of a market and make money blogging about it. In essence, you wrap your whole blog around a keyword phrase and blog about the topic and at the same time mix your content with affiliate product links (without seeming like you are doing it). You can also create your own product and sell it from the blog. Or build a list and recommend affiliate products that your target market would be interested in.

So, instead of creating a blog like About.com, you will create a blog on let’s say vacation destinations or even more targeted like Maui, Hawaii.

I’m not going to go into great detail here but here are the basics on what to do and how to get started.

Niche Market Research
Find a targeted market to wrap your blog around. If you need help, I have hot niche markets waiting for you.

Domain Name & Hosting
Choose your domain name through the keyword research you have done. I use BlueHost for hosting and domain names.

Set Up WordPress Blog
Install WordPress with all the fancy plugins.

Content Creation
Create useful content for your target market. You can also find people to help you create content on the cheap. Make sure to target your keywords in your blog post titles.

Blog Monetization
How will you make money? There are many ways to earn money from a blog. You can earn money from affiliate products (digital and physical), Google Adsense, create your own product, sell advertising space.

Blog Promotion
There are many things you can do to promote your blog. Article marketing, social bookmarking, video marketing, blog commenting, pay-per-click, etc.

Set Up Another Blog
Continue to set up niche blogs on a regular basis.

If you already have all of this knowledge, then I’m sure you are making a lot of money. But, if you don’t this is where The Niche Blogger comes into play.

So What Exactly Is The Niche Blogger?
The Niche Blogger was created by Amy Bass and is a membership community of fellow bloggers who are learning to create passive income by niche blogging. Amy has grown a passive blogging income of over $5K a month using the techniques that she teaches in her course. Amy takes you step by step from absolute beginner to much more advance training. She gives you everything she has learned (plus mistakes to avoid) during her journey.

The training is actually set up as a blog, so you are able to follow along at your own pace. Another cool thing is that the training is on-going. She is continually adding new information from month to month. There is also an active forum in which you can get feedback or ask for help. You can also get answers directly from Amy.

I recommend The Niche Blogger if you want to create a serious passive long term income online.

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So, how do you find a hot niche market? By research, of course!

There are basically three steps to finding hot niche markets:

Brainstorm
Niche markets are every where. Just think about life and what people want or need. Write down everything that comes to mind.

People always want/need money, places to live, to be married, have babies, go on vacations, achievement, improve themselves, cars, boats, food, and the list can go on and on. These are markets…huge ones. Take a look at what people buy online. Go to pulse.ebay.com and Paypal shops. Check out Yahoo Buzz or Yahoo Answers to see what is popular and what questions are being asked.

Keyword Research
For Internet business purposes, keyword research is important because you want to know how many people are searching for the terms used within your market. The more people – the better. Use tools like Google Adwords Keyword Tool and Google Insights to assess volume, competition and trends.

I try to find keywords that are in the middle. They do not have too much volume and competition and they also do not have too little volume and competition. Super long tail keywords are no good just like a high volume broad or general keyword is no good.

Note: If you need help with keyword research, I can help you via The Niche Researcher.

Test
Once you have found a good target market (a lot of interest and people are buying) test the market. One way to test the market is to create a free report. Find out the common questions in the market then answer them in a simple PDF file, create a squeeze page, and give the report away in exchange for emails.

Drive traffic to your squeeze page through a pay per click service. Follow up with your email list and find out what they want.  You might even set up a survey and run it with a pay per click service to find out what people want.

With a little brainstorming power and some research you can find hot niche markets for your niche marketing business with ease.

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